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Our Why

We truly believe that anyone can bake.

Ok, when you’re done laughing hear us out.

There are levels to baking, sure. Baking is a science with rules that must be followed or bad things happen… and yet, baking is also fun.

It’s therapy at the end of a stressful day.

It’s an experience you can share with your kids that create lasting memories you will cherish forever.

It’s bonding time with your best friends or a romantic evening with your partner or spouse.

It’s all these things and so much more.

And yet, the fear of “messing up” a recipe, the lack of time it takes to gather hard-to-find ingredients, the stress of measuring correctly or the clean up process, stops many people before they even get started.

That’s why The Innocent Baker box was created. To take as much of the hassle out of baking as possible and make baking an experience to look forward to.

We are called “The Innocent Baker” because you do not have to be an expert to use our baking boxes to bake something good. Also because we always incorporate better for you premium ingredients that help make our kits less “guilty”.

Our baking kits are created out of the genuine love of baking and the desire to spread that love all around! We hope that you can taste that in every recipe we work diligently to create for you.

Our recipes are designed to be easy to follow, but complex enough so you get a unique experience that you likely can’t get from a regular store bought baking mix. The serving sizes are generous portions for an average family of four so each box is very shareable.

We also aspire to teach people baking tips that will help up your personal baking game! The baking tools we include in the boxes are to make your experience even easier and help build your baking arsenal. And of course each recipe is tested and retested until we are thoroughly satisfied that it’s ready to go in our box.

So, when you receive or send one of our bright, yellow baking boxes, you can be sure that something yummy is about to happen! Join the family and start creating beautiful memories one recipe at a time!





Co-Founder, The Innocent Baker

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